It might seem strange for NuWu, a Las Vegas dispensary, to sponsor a professional soccer team — or for a professional sports team to embrace a sponsorship from a cannabis business. But for both of us — NuWu Cannabis Marketplace and the Las Vegas Lights FC — it was a no-brainer. It’s a match made in heaven!
#1: We love soccer (or as its known in most of the world, fútbol). It’s an exciting sport, and we’re proud of our local professional club, the Lights FC.
#2: A partnership between a popular Las Vegas dispensary and a popular professional soccer team helps accelerate the de-stigmatization of the most therapeutic plant in the world.
“This is a traditional sports sponsorship. [NuWu] is in a completely regulated industry and this [partnership] is part of the de-stigmatization of it.” — Lights FC owner, Brett Lashbrook
#3: NuWu and the Lights FC are no strangers to out-of-the-box thinking. We’re both innovators and given the trend towards legalization and de-stigmatization of cannabis, it just makes good business sense for both of us.
“Our partnership makes sense on many levels,” said Benny Tso, chairman of Las Vegas Paiute Tribe and the founder of NuWu Cannabis Marketplace. “Both of our organizations have been out-of-the-box thinkers in our respective industries, and partnering will allow us to introduce our brands to a broader audience, while helping de-stigmatize cannabis.”
#4: We’re both highly competitive, we love to be the first to try new things, and we like to set trends:
After all, this partnership marks the first time a cannabis-related business has sponsored a professional sports team, which of course means that the Las Vegas Lights FC are the first professional sports team in history to be sponsored by a cannabis company!
We’re also the first medical and recreational dispensary in the country (and probably the world) to provide 24/7 drive-thru service.
With 16,000 square feet of space — with over 170 feet of display counters — NuWu is the largest dispensary in the world! Our size allows us to offer the largest selection of cannabis products in all of Nevada.
#5: Both of our organizations love Las Vegas, especially downtown, and we’re both committed to the local community and continuing to make DTLV one of the best attractions in town!
“NuWu invested all sorts of money and resources into growing downtown.” –Brett Lashbrook, Lights FC owner
And, located just a stone’s throw away (two blocks) from Cashman Field, we couldn’t be more conveniently located for Lights FC fans.
So there you go. Now you know…why NuWu and the Lights FC formed a partnership.
Be sure to check out the promo video Lights FC released to announce the partnership. It includes Lights FC mascot, Cash the Soccer Rocker as well as team llamas Dottie and Dolly, visiting the dispensary:
After the next Lights FC home game, make sure to stop on by, say “hello,” check out our deals, and don’t forget to #LightItUp!