The Lights FC hashtag #LightItUp just got a whole new meaning.
The Lights on Friday became the first professional sports team in the U.S. to have a marijuana dispensary as a sponsor, announcing a partnership with Nuwu Cannabis Marketplace.
The team released a promotional video to go with the announcement that included mascot Cash the Soccer Rocker and team llamas Dottie and Dolly visiting the dispensary. Within three hours of its release, the video reached nearly 20,000 views.
“We love Las Vegas. We love downtown Las Vegas. We’re not ashamed of where we’re from. We fully embrace it. Nuwu has invested all sorts of money and resources into growing downtown,” Lights owner Brett Lashbrook said. “It’s a traditional sports sponsorship. It’s in a completely regulated industry and this is part of the destigmatization of it.”
As part of the agreement, Nuwu will have a sign in right field during Lights games. The shop will be a short trip for fans as it is two blocks from Cashman Field.
Cash tweeted #LightItUp after the announcement, hinting he had a good time at the store. It should be interesting to watch the mascot’s behavior at the team’s next home game at 8 p.m. Saturday at Cashman Field.